On April 23 and 24, C-level leaders from across the CEE Digital Alliance community gathered in Dubrovnik, Croatia, for an exclusive two-day summit. Yes, the Adriatic setting was spectacular — but the real value of the event was not the view. It was the opportunity to step away from the noise, challenge assumptions, and focus […]
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Performance Max campaigns were introduced back in November 2021. If you haven’t tried them yet, you definitely should because they generate great results. We will assume that you are already well acquainted with them, and if you are not you can read one of KG Media blog posts from 2021: Performance Max campaigns. In this […]
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Google Tag Manager is a very handy tool for marketing your website. Thanks to it, we don’t have to approach programmers with every measurement, pixel or remarketing integration, but we can set it up directly. What is Google Tag Manager Google Tag Manager, GTM for short, is actually 1 code that you (or your programmer) […]
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Are you planning to update your website, improve its graphic design, or modify its structure? Keep in mind that even these actions can significantly impact keyword positions in search results, and as a result, your organic traffic. To execute a website migration properly, it’s crucial to have clear responsibilities assigned and a comprehensive migration checklist […]
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THE SOLUTION OF THE FUTURE OR A THREAT TO CONTENT CREATORS? Contents: 1. What is artificial intelligence (AI) in the context of copywriting? 2. Application of artificial intelligence in content marketing 3. AI Copywriting – writing with the help of a content generator 4. How does Google react to AI copywriting? 5. Artificial intelligence – […]
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