Newest articles

May 17, 2023

Performance Max for travel goals

Performance Max campaigns were introduced back in November 2021. If you haven’t tried them yet, you definitely should because they generate great results. We will assume that you are already well acquainted with them, and if you are not you can read one of KG Media blog posts from 2021: Performance Max campaigns. In this […]

May 5, 2023

How to create a Google Tag Manager account and grant agency access

Google Tag Manager is a very handy tool for marketing your website. Thanks to it, we don’t have to approach programmers with every measurement, pixel or remarketing integration, but we can set it up directly. What is Google Tag Manager Google Tag Manager, GTM for short, is actually 1 code that you (or your programmer) […]

April 13, 2023

Website migration: strategy, process and checklist

Are you planning to update your website, improve its graphic design, or modify its structure? Keep in mind that even these actions can significantly impact keyword positions in search results, and as a result, your organic traffic. To execute a website migration properly, it’s crucial to have clear responsibilities assigned and a comprehensive migration checklist […]

March 29, 2023


THE SOLUTION OF THE FUTURE OR A THREAT TO CONTENT CREATORS? Contents: 1. What is artificial intelligence (AI) in the context of copywriting? 2. Application of artificial intelligence in content marketing 3. AI Copywriting – writing with the help of a content generator 4. How does Google react to AI copywriting? 5. Artificial intelligence – […]

March 24, 2023

Optimize your landing page for better PPC performance

Landing pages are a crucial component of any successful PPC campaign, as they are specifically designed to convert website visitors into leads or customers. However, simply creating a landing page is not enough. To maximize the effectiveness of your PPC campaigns, it’s important to optimize your landing pages for better performance. In 2023, the competition […]


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