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November 24, 2023

IT security in a digital agency

Why is security important? It may often seem that it only complicates our lives. Nevertheless, it is an essential part of our professional and private activities. Imagine the following situation: you are managing Google Ads, and someone steals your login credentials. In the best-case scenario, they might steal company statistics and data; in the worst-case […]

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August 3, 2023

WHY IS SOCIAL SEO IMPORTANT FOR YOUR BRAND?

You probably already know that search engine optimization (SEO) is essential for increasing your business’s online visibility. But do you also know that your social media presence should also be SEO-optimized? In this article, we’ll briefly explain how your social and SEO projects can complement and help each other to make your brand’s online presence […]

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May 24, 2023

Seven social media trends worth your attention

Does our brand really need to be on TikTok? And does it make sense to use chatGPT? Are the influencers still relevant? The evolution of social media has significantly accelerated in recent years. Before we have the chance to try a new feature, another one is just around the corner. Is this acceleration sustainable in […]

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March 29, 2023

ARTIFICIAL INTELLIGENCE (AI) AND COPYWRITING

THE SOLUTION OF THE FUTURE OR A THREAT TO CONTENT CREATORS? Contents: 1. What is artificial intelligence (AI) in the context of copywriting? 2. Application of artificial intelligence in content marketing 3. AI Copywriting – writing with the help of a content generator 4. How does Google react to AI copywriting? 5. Artificial intelligence – […]

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Why is project management important in marketing?
January 31, 2023

Why is project management important in marketing?

Managing or running a marketing activity such as a campaign or strategy involves planning and executing specific tasks. These tasks are carried out by marketing specialists under the supervision of a project manager. He or she uses a variety of skills, tools and methodologies to ensure the success of the marketing effort within the agreed […]

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