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March 29, 2023

ARTIFICIAL INTELLIGENCE (AI) AND COPYWRITING

THE SOLUTION OF THE FUTURE OR A THREAT TO CONTENT CREATORS? Contents: 1. What is artificial intelligence (AI) in the context of copywriting? 2. Application of artificial intelligence in content marketing 3. AI Copywriting – writing with the help of a content generator 4. How does Google react to AI copywriting? 5. Artificial intelligence – […]

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March 24, 2023

Optimize your landing page for better PPC performance

Landing pages are a crucial component of any successful PPC campaign, as they are specifically designed to convert website visitors into leads or customers. However, simply creating a landing page is not enough. To maximize the effectiveness of your PPC campaigns, it’s important to optimize your landing pages for better performance. In 2023, the competition […]

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How to get to the top of search engines?
March 2, 2023

How to get to the top of search engines?

If you have your own business with an online store or at least a basic website, you must’ve heard of SEO (search engine optimisation) by now. It is also very likely that you’ve already started working on improving SEO, either by yourself or with the help of an agency. There is also a high probability that: […]

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CEE Digital Alliance invited on stage at Balkan eCommerce Summit Sofia Bulgaria 2
February 17, 2023

CEE Digital Alliance invited on stage at Balkan eCommerce Summit

Among the hot topics facing the CEE region today are the digitalization of businesses and the relatively low-hanging fruits of regional expansion of commerce and services accelerated by events of the last few years. In order to tackle the challenges of cross-border marketing solutions for e-commerce, there is a high need to understand cultural differences, […]

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Why is project management important in marketing?
January 31, 2023

Why is project management important in marketing?

Managing or running a marketing activity such as a campaign or strategy involves planning and executing specific tasks. These tasks are carried out by marketing specialists under the supervision of a project manager. He or she uses a variety of skills, tools and methodologies to ensure the success of the marketing effort within the agreed […]

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