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September 20, 2022

URL optimization

We’ve all seen those strange long (and sometimes suspicious) addresses with upper and lower case letters and all sorts of symbols, the content behind which remains completely unclear… until we open them. Needless to say, an optimized URL would look a lot more acceptable from a user’s perspective. Moreover, a “clean” web address is relatively […]

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September 14, 2022

AI about SEO – interview with artificial intelligence

What competencies should a good SEO specialist have? What was the most important thing in the SEO industry in 2022 and what awaits us next year? To what extent will the upcoming Google Helpful Content update affect search results? You will find answers to these and other questions in an interview with artificial intelligence.  Artificial […]

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September 8, 2022

Google Analytics 4

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Up until now, the latest version of Google Analytics was Universal Analytics. Google recently announced the brand new upgraded version of Universal Google Analytics or “UA”. The new Google […]

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August 16, 2022

HOW REMARKETING CAN CONVERT LAST CUSTOMERS INTO NEW SALES?

Research has shown that 96% of website visitors are not ready to buy, and that only 2% (on average) convert on the first visit. They land on your site, click around (hopefully), see something they like—and then something draws them away. Opportunity lost? Maybe not. Re-engaging past website visitors is a huge opportunity for businesses. […]

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