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June 28, 2023

Promodo joins CEE Digital Alliance

CEE Digital Alliance is proud to announce its expansion with the addition of Promodo, a leading digital marketing company based in Ukraine. Promodo, a new member of the CEE Digital Alliance, confirms a growing trend – that UA companies, not just marketing firms, are trying to establish themselves in Western markets through alliances. Founded in […]

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May 24, 2023

Seven social media trends worth your attention

Does our brand really need to be on TikTok? And does it make sense to use chatGPT? Are the influencers still relevant? The evolution of social media has significantly accelerated in recent years. Before we have the chance to try a new feature, another one is just around the corner. Is this acceleration sustainable in […]

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May 17, 2023

Performance Max for travel goals

Performance Max campaigns were introduced back in November 2021. If you haven’t tried them yet, you definitely should because they generate great results. We will assume that you are already well acquainted with them, and if you are not you can read one of KG Media blog posts from 2021: Performance Max campaigns. In this […]

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May 5, 2023

How to create a Google Tag Manager account and grant agency access

Google Tag Manager is a very handy tool for marketing your website. Thanks to it, we don’t have to approach programmers with every measurement, pixel or remarketing integration, but we can set it up directly. What is Google Tag Manager Google Tag Manager, GTM for short, is actually 1 code that you (or your programmer) […]

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April 13, 2023

Website migration: strategy, process and checklist

Are you planning to update your website, improve its graphic design, or modify its structure? Keep in mind that even these actions can significantly impact keyword positions in search results, and as a result, your organic traffic. To execute a website migration properly, it’s crucial to have clear responsibilities assigned and a comprehensive migration checklist […]

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