On April 23 and 24, C-level leaders from across the CEE Digital Alliance community gathered in Dubrovnik, Croatia, for an exclusive two-day summit. Yes, the Adriatic setting was spectacular — but the real value of the event was not the view. It was the opportunity to step away from the noise, challenge assumptions, and focus on the tangible shifts shaping the agency world right now.
Stepping away from the noise
In a fast-accelerating sector, it is easy to get swept up in trends before fully understanding their impact. That is why offline conversations matter. They create the space for honest exchange, sharper thinking, stronger relationships, and a broader view of the challenges and opportunities ahead.
For CEE Digital Alliance, this kind of setting reflects something fundamental: the power of a trusted circle where knowledge sharing and mutual growth are not just ideals, but the foundation of the community.
Thinking beyond the short term
One of the most valuable parts of the summit was the focus on long-term agency strategy. Rather than concentrating only on what is urgent or fashionable, the group explored what agencies will truly need to stay resilient, competitive, and relevant in the years ahead.
A special thank you goes to Janusz Stabik for pushing everyone to answer questions about the must, could, won’t haves in the life of an agency and on top of these the role that AI plays.
Janusz pushed the conversation beyond short-term tactics and encouraging everyone in the room to think more strategically about the future of agency leadership.
AI. Operations. Delivery
Every industry event talks about AI, but we wanted to look under the hood. We rolled up our sleeves for an intensive internal workshop focused on how AI is already reshaping agency operations, talent management, and delivery.
The conversation was practical and grounded, which is exactly the kind of approach that helps agencies move from curiosity to action. In CEE Digital Alliance terms, this reflects the alliance’s commitment to continuous learning and innovation, while keeping ideas tied to real business needs.
The power of the Hot Seat
These were raw, honest, and transformative discussions where leaders put their biggest real-world business challenges on the table. No judgment, no posturing—just the collective brainpower of the region’s top agency minds working together to solve complex leadership bottlenecks.
The Hot Seat setup was introduced two years ago in our biannual meetings and it is still requested both for addressing pressing challenges and for helping leaders overcome obstacles.
Dubrovnik set the tone
A big thank you to KG Media for hosting us and showing the group the best of Dubrovnik. The city provided the perfect backdrop for a meeting built on substance, trust, and strong ideas.
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