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September 8, 2022

Google Analytics 4

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Up until now, the latest version of Google Analytics was Universal Analytics. Google recently announced the brand new upgraded version of Universal Google Analytics or “UA”. The new Google […]

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March 29, 2022

Should I switch to Google Analytics 4 or another alternative?

Google has announced the end of Analytics Universal, a move to Analytics 4 is necessary. Is this the only option? Check out alternatives for digital analytics with us Google Analytics Universal (version 3) will stop collecting data in July 2023. For the next six months, you will still have historical traffic data available, and Google will no longer […]

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