Landing pages are a crucial component of any successful PPC campaign, as they are specifically designed to convert website visitors into leads or customers. However, simply creating a landing page is not enough. To maximize the effectiveness of your PPC campaigns, it’s important to optimize your landing pages for better performance. In 2023, the competition […]
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If you have your own business with an online store or at least a basic website, you must’ve heard of SEO (search engine optimisation) by now. It is also very likely that you’ve already started working on improving SEO, either by yourself or with the help of an agency. There is also a high probability that: […]
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Among the hot topics facing the CEE region today are the digitalization of businesses and the relatively low-hanging fruits of regional expansion of commerce and services accelerated by events of the last few years. In order to tackle the challenges of cross-border marketing solutions for e-commerce, there is a high need to understand cultural differences, […]
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We’ve all seen those strange long (and sometimes suspicious) addresses with upper and lower case letters and all sorts of symbols, the content behind which remains completely unclear… until we open them. Needless to say, an optimized URL would look a lot more acceptable from a user’s perspective. Moreover, a “clean” web address is relatively […]
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What competencies should a good SEO specialist have? What was the most important thing in the SEO industry in 2022 and what awaits us next year? To what extent will the upcoming Google Helpful Content update affect search results? You will find answers to these and other questions in an interview with artificial intelligence. Artificial […]
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