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Cookie(less) future
June 27, 2022

Cookie(less) future

Google has announced that they will remove third-party cookies in 2023.  Let’s see what this implies for all those who have ever visited a website or have one of their own, for everyone in the advertising business or those who wish to advertise using online channels, for all those… Come to think of it, in […]

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Server clicks and what's behind them
June 3, 2022

Server clicks and what’s behind them

You don’t hear much about server clicks or robot clicks, but it’s important to know that they exist and may affect your email. Spambots, firewalls, and filters are all email scanning programs that check incoming emails, the validity and authenticity of the links in them, scan for malicious attachments, and then decide whether to categorize our […]

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Should I switch to Google Analytics 4 or another alternative?
March 29, 2022

Should I switch to Google Analytics 4 or another alternative?

Google has announced the end of Analytics Universal, a move to Analytics 4 is necessary. Is this the only option? Check out alternatives for digital analytics with us Google Analytics Universal (version 3) will stop collecting data in July 2023. For the next six months, you will still have historical traffic data available, and Google will no longer […]

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