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June 28, 2023

Promodo joins CEE Digital Alliance

CEE Digital Alliance is proud to announce its expansion with the addition of Promodo, a leading digital marketing company based in Ukraine. Promodo, a new member of the CEE Digital Alliance, confirms a growing trend – that UA companies, not just marketing firms, are trying to establish themselves in Western markets through alliances. Founded in […]

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May 17, 2023

Performance Max for travel goals

Performance Max campaigns were introduced back in November 2021. If you haven’t tried them yet, you definitely should because they generate great results. We will assume that you are already well acquainted with them, and if you are not you can read one of KG Media blog posts from 2021: Performance Max campaigns. In this […]

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April 13, 2023

Website migration: strategy, process and checklist

Are you planning to update your website, improve its graphic design, or modify its structure? Keep in mind that even these actions can significantly impact keyword positions in search results, and as a result, your organic traffic. To execute a website migration properly, it’s crucial to have clear responsibilities assigned and a comprehensive migration checklist […]

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March 29, 2023

ARTIFICIAL INTELLIGENCE (AI) AND COPYWRITING

THE SOLUTION OF THE FUTURE OR A THREAT TO CONTENT CREATORS? Contents: 1. What is artificial intelligence (AI) in the context of copywriting? 2. Application of artificial intelligence in content marketing 3. AI Copywriting – writing with the help of a content generator 4. How does Google react to AI copywriting? 5. Artificial intelligence – […]

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