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September 8, 2022

Google Analytics 4

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Up until now, the latest version of Google Analytics was Universal Analytics. Google recently announced the brand new upgraded version of Universal Google Analytics or “UA”. The new Google […]

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June 27, 2022

Cookie(less) future

Google has announced that they will remove third-party cookies in 2023.  Let’s see what this implies for all those who have ever visited a website or have one of their own, for everyone in the advertising business or those who wish to advertise using online channels, for all those… Come to think of it, in […]

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