What competencies should a good SEO specialist have? What was the most important thing in the SEO industry in 2022 and what awaits us next year? To what extent will the upcoming Google Helpful Content update affect search results? You will find answers to these and other questions in an interview with artificial intelligence. Artificial […]
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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Up until now, the latest version of Google Analytics was Universal Analytics. Google recently announced the brand new upgraded version of Universal Google Analytics or “UA”. The new Google […]
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In addition to the colour palette, the typeface or font of a website is one of the most important and influential factors in the visual user experience. The right font types relate to the design of the website and make the content (even) more enjoyable to read. The opposite is true for typefaces that do […]
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Research has shown that 96% of website visitors are not ready to buy, and that only 2% (on average) convert on the first visit. They land on your site, click around (hopefully), see something they like—and then something draws them away. Opportunity lost? Maybe not. Re-engaging past website visitors is a huge opportunity for businesses. […]
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A SEO professional has a wide range of tools to choose from: depending on the specific task, there are free and paid tools also available. If you have a technical problem, one very useful tool is Chrome Developer Tools. Most SEO specialists will either press Ctrl+Shift+I (Command+Option+I on a Mac) or click on More tools […]
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