Email marketing: Tool for automation and targeted audience

In the world of digital marketing, technology is constantly evolving and improving, but email marketing remains. Email marketing continues to be one of the most effective and reliable ways to communicate directly with users. What exactly does email marketing mean, and why are its tools essential to us? Read on to find out!

What is email marketing?

Email marketing, often referred to as newsletter marketing, is a marketing strategy that uses electronic mail as a form of communication, promotion, or information transfer to clients or potential customers. Various topics can be included in newsletter content. Some of the most common ones are promotional offers, informative blogs, and notifications about new products or services.

Is email marketing an important part of marketing?

Absolutely, yes! Email marketing brings with it a range of advantages that make it a key part of marketing strategies; we’ll list just a few:

• Direct communication: Through newsletters, you are in direct contact with your target audience. This means you can tailor messages to specific segments of your audience, thereby increasing the chances of a successful email campaign.
• High Return on Investment (ROI): According to research, this form of marketing has one of the highest returns on investment compared to all marketing channels. This means that every euro invested in newsletter campaigns could bring you significant returns.
• Promotion of products and services: You can regularly inform your users about all the news or special offers you provide.
• Building relationships and gathering feedback: By communicating regularly, you build trust and loyalty with your audience, and through newsletter campaigns, you can find out what your audience thinks about your brand or products.

Elements of a good newsletter

There are four elements that are an important part of every newsletter, we call them the Big Four:

• Appealing subject line: This is the first thing users see when they receive an email. The title must be attractive, it must intrigue users and encourage them to open the email.
• Quality and personalized content: Content should always be relevant, useful, and attractive to the target audience to whom you are sending the newsletter. Use names and relevant recipient information to personalize the content.
• Images and/or video: Include them in your content because they attract the most attention from readers and strengthen the message you are sending.
• Clear Call to Action (CTA): This is an element that encourages the recipient to take the desired action, and you must encourage the recipient to take that action, whether it’s clicking a link or purchasing a product.

Platforms for sending newsletters

There are a large number of email marketing tools and platforms on the market, but some of the most common ones, which KG Media also works with, are:

MailChimp

The most popular platform that offers a wide range of tools for composing, sending, and tracking newsletter campaigns. It is an American platform available globally and has become highly recognizable thanks to its mascot – a chimpanzee named Freddie.

Mailchimp offers a basic free plan with a maximum of 500 subscribers and advanced plans (which are paid) with automation and segmentation options. The interface is intuitive and easy to use as it is based on a “drag and drop” technique, making it a popular choice among users regardless of their experience with email marketing.

MailerLite

The MailerLite platform offers various tools for designing emails, segmenting user lists, automating campaigns, and tracking campaign performance through analytics. Users can easily create email campaigns using the intuitive interface. The interface is based on a “drag and drop” technique, so you can create templates from scratch or use one of the provided templates.

It is often the preferred option among small and medium-sized businesses, bloggers, marketing professionals, and other users who want to efficiently manage their emails. MailerLite offers its users various plans tailored to the size of their audience and business requirements.

WebPower

A specialized platform for email marketing and marketing automation, with a focus on the Croatian and Southeast European markets. Their platform offers a wide range of features for creating, sending, and tracking email campaigns.

In addition to offering a wide range of features, WebPower provides local support, meaning each client receives their own account manager who will guide and educate you on how to use the software. So, you have a team of experts at your disposal to help you achieve the best results in email or mobile marketing campaigns.

Don’t forget about GDPR!

Keep in mind that it’s important to comply with GDPR regulations and ensure that you have consent from all recipients to whom you send emails!

Choosing the right platform and carefully crafting email campaigns are key elements to achieving success in digital marketing.

Posted originally by KG Media, under the title Email marketing: Alat za automatizaciju i ciljanu publiku