February 13, 2026

CEE Digital Alliance partners with SERP Conf.

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First stop Sofia 2026: Visibility in AI-dominated Search 

At the CEE Digital Alliance, we believe that true expertise is not found in noise, but in the substance of verified strategies. It is with this commitment to “evolving expertise” that we are proud to announce our partnership with SERP Conf.

On March 25th, 2026, at the Inter Expo Center in Bulgaria, this Eastern Europe Edition will gather industry leaders to address the most significant shift in our field: the transition to AI-mediated discovery.

Engineered for substance: The 2026 agenda

The upcoming edition is designed for practitioners who value nuance and measurable outcomes over theory. Key highlights include:

  • The ai lab: A specialized program addressing AI-mediated discovery. Featuring expertise from Trackian, Serpact, AI Entry, and Digital A, this lab provides the frameworks needed to audit and engineer brand visibility within AI platforms.
  • Enterprise masterclasses: Focused on organizational-scale challenges, these sessions cover coordinating search visibility across multiple brands, demonstrating ROI to financial leadership, and building sustainable internal capabilities.
  • The single stage approach: By focusing on one stage, the event ensures that every speaker and topic is essential for predictable growth.

Post-event data from SERP Conf. 2025 shows that 46.8% of attendees hold C-level, Director, or Head positions, with 27.7% serving as SEO specialists and 19.1% as marketing or e-commerce managers. 

“SERP Conf. is solid if you’re into SEO or digital marketing,” says Kiril Kirov, CEO. “Good speakers, useful content, and they actually care about the experience. Easy to navigate, well-organized, and great for meeting people who do the work. Worth it if you’re serious about the industry.”

A distinguished lineup of specialists

We are honored to support an event that brings together such high-caliber voices, including:

  • Mark Williams-Cook – Director at Candour / Founder of AlsoAsked
  • Bengu Sarica Dincer – SEO Manager at Designmodo
  • Zlatan Ivanov – Co-founder of Trackian & Founder of The Data Arsenal
  • Stefka Georgieva – Founder & CEO at ADvantage
  • Vichren Bisset – Chief Commercial Officer & Board Member
  • Evelina Milenova – SEO specialist at Hostinger
  • Svetoslav Milanov – Executive Director & Chairman of the Board of Investbank
  • Kalin Karakehayov – Founder at Seo.Domains and Edoms.com
  • Martin Milanov – Head of Organic Growth at myPOS
  • Velin Naydenov – SEO Team Lead in Serpact
  • Veselina Encheva – COO & Performance Director at CreateX

The event will be hosted by Anna Tsolova, one of Bulgaria’s most respected media trainers and public speakers.

Joining the circle of trust

As Nikola Minkov, founder of Serpact, notes: “Visibility is built, not guessed.” This aligns perfectly with the CEE Digital Alliance’s mission of providing localized, reliable knowledge.

We invite our community to join us in Sofia for this essential gathering of digital minds.

Event details:

  • Date: March 25th, 2026
  • Time: 9:30 am – 6:00 pm (Bulgarian Time)
  • Location: Inter Expo Center, Sofia
  • Tickets: Book your place here, special offer for our community, 15% discount on the ticket price with code: ceeda-15

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