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Smart online campaigns can be the future of NGOs in CEE
October 7, 2022

Smart online campaigns can be the future of NGOs in CEE

Recession fears, inflation, and foreign exchange losses – some of the society’s current fears that will do nothing good for NGOs who are highly dependent on donations. Most countries offer tax deduction options for people who donate part of their income to charities or NGOs – or at least there is a small part of […]

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URL optimization
September 20, 2022

URL optimization

We’ve all seen those strange long (and sometimes suspicious) addresses with upper and lower case letters and all sorts of symbols, the content behind which remains completely unclear… until we open them. Needless to say, an optimized URL would look a lot more acceptable from a user’s perspective. Moreover, a “clean” web address is relatively […]

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AI about SEO – interview with artificial intelligence
September 14, 2022

AI about SEO – interview with artificial intelligence

What competencies should a good SEO specialist have? What was the most important thing in the SEO industry in 2022 and what awaits us next year? To what extent will the upcoming Google Helpful Content update affect search results? You will find answers to these and other questions in an interview with artificial intelligence.  Artificial […]

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Google Analytics 4
September 8, 2022

Google Analytics 4

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Up until now, the latest version of Google Analytics was Universal Analytics. Google recently announced the brand new upgraded version of Universal Google Analytics or “UA”. The new Google […]

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