Growth opportunities are not always easy to explore on existing Google, Facebook, and other advertising accounts. We also wanted to supplement the system’s recommendations.
We established a standardized audit and quality assurance system that monitors the professional settings of different Google Ads/Facebook accounts on a weekly or ad hoc basis, individually or in aggregate. It gives clear recommendations to consider. The audit only considers technical requirements; it does not contain any business results.
We are constantly monitoring the advertising accounts; the audit gives specialists an idea of how to improve efficiency. It can also be used to estimate the percentage of growth potential with a rule of thumb based on the results: 100% minus the audit score gives the growth potential.