G-MOS

Challenge

Companies with a large catalog of products and services usually face multiple challenges related to managing Google Ads campaigns. It is a time-consuming and overwhelming process to make relevant changes for thousands of items in the product list. Moreover, untimely updates cause a decrease via irrelevant ads displaying. Moreover, there is a list of countries with restricted possibilities to run Google Shopping ads.

Solution

G-MOS is a platform that automates the creation and updates of Google Search Ads campaigns from a feed. As a result, companies increase their sales by displaying relevant items in their campaigns. Here are the main advantages of G-MOS.

• Ads are updated based on the actual data: prices, availability, or specific characteristics. No duplicated keywords.
• Thousands of items can be published within minutes.
• It can be used by the existing PPC team by simple integration with Google Ads accounts within a few clicks.
• Alternative for regions where Google Shopping campaigns are unavailable.
• Campaigns, ad sets, and ads are generated automatically without any errors that could be made manually.

Results

G-MOS helped to automatically generate Google Search campaigns handling up to 3,000,000 items based on the product feed for the Automotive company. Ads displaying actual prices and availability based on the latest updates.The G-MOS system ensures every product is advertised effectively. As a result, search traffic grew by +48% and generated a significant boost in profits. For more details, read the full automotive eCommerce case study on ad group generation.

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