Feeds.automated

Challenge

Difficulty in creating e-commerce product feeds for e-marketing campaigns; involving IT in every single change; inability to cope with marketing platforms’ specifications.

Solution

Product feeds management tool, easy to use, fully compliant with marketing platforms, with an ability to use many sources of data including XML, CSV, Google Sheets or dedicated crawls, with data transformation, filtering, utms definition. Configurable by the user or fully managed by Bluerank.

Results

After an initial setup, no additional IT involvement needed (time and cost saving), automatic alerts ensure no breaks in marketing campaigns, product filters enable better product management and thus optimized cost spendings. You can save up to 30% of monthly total production time when managing a product feed campaign of at least 100,000 EUR monthly