Fragile & Listerine

How Listerine increased sales?

CHALLENGE:

In 2020, the Listerine brand entered social networks. The goal was to boost sales  and market leadership, reaching a mainstream audience with a catchy tone and lifestyle  theme.

SOLUTION:

We have assigned a special codename to the 7 products of the premium range of  personas. We created an online quiz that took a minute to complete and resulted in a  suggestion of the optimal product for the customer. Anyone could enter the competition  to win these 7 products.

IMPACT:

This successful campaign resulted in a 17% increase in sales in the Czech Republic. The  client even decided to use the campaign in other markets, and it was launched in  Hungary in January 2021. The campaign has also been awarded. Placing in the Top 5 in  the Sales campaign category in the international Marketing Diamonds competition and  winning 3rd place in the Social media campaign category in the Fénix content  marketing competition.

2,3 PP – INCREASE IN MARKET SHARE

17% – INCREASE OF SALES

81 % – QUIZ COMPLETION